Patek Philippe in America contains 8 chapters Longines Flagship Automatic L4.774.4.12.6 (L47744126) covering the marketing of the brand from the 19th century to the 1980s. Throughout the book, notable owners from the US of Patek Philippe watches are being mentioned and shown on photographs. What to think of Joe DiMaggio? Or John F. Kennedy who received a Patek Philippe autonomous quartz clock during his stay in Berlin in 1963, famous for his historic speech to the people of Berlin stating Ich bin ein Berliner.While reading though the chapters (especially those covering the 1950s, 1960s and 1970s), I cant help thinking about one of my favourite TV series of this moment, Mad Men. The advertisements are very clever and appealing, using great photographs and slogans (One of the worlds costliest Longines Flagship Automatic L4.774.4.12.6 (L47744126) is made of steel, referring to the 1978 campaign for the PP Nautilus).
Patek Philippe in America is a book on how this brand conquered the United States. The sub title of the book, Marketing the Worlds Foremost Watch, covers it pretty well. The impressive dimensions of this hard cover book 13″ x 11″ and the 360 pages with over 500 images reveal that this must be something special. The arrival of Patek Philippe in the USA has been documented using archives, photographs and numerous advertisements starting in 1860. The author of this book, John Reardon, did an excellent job creating such a valuable treasure for collectors and admirers of Patek Philippe Longines Flagship Automatic L4.774.4.12.6 (L47744126)s.
